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Men-tenance - Men Are Shaping Up, Not Only at the Gym but at the Plastic Surgeon’s Office

Updated: Feb 8

Contemporary perceptions of masculinity are evolving, with an increasing number of men integrating plastic surgery into their wellness routines. This paradigm shift underscores a broader cultural acceptance of cosmetic procedures among men, aligning with their desire to enhance physical appearance and bolster self-confidence.

Recent data from the American Society of Plastic Surgeons (ASPS) reveals a remarkable surge in male engagement with cosmetic procedures, indicating a 207% increase since 2019. This trend reflects a departure from traditional notions of male self-care, with men actively seeking aesthetic enhancements to optimize their personal and professional lives.

The decision to undergo plastic surgery is multifaceted, often driven by a desire to defy aging and maintain a competitive edge in the workplace. Moreover, openess and cultural changes in the society have normalized discussions around male plastic surgery, with prominent figures openly sharing their transformative journeys, thereby destigmatizing the practice.


  1. LIPOSUCTION A cornerstone procedure in male plastic surgery, liposuction effectively targets stubborn fat deposits resistant to conventional exercise regimens. With over 19,275 procedures performed in the US in 2022, liposuction remains a popular choice for men seeking sculpted physiques.

  2. HAIR TREATMENT Addressing concerns related to hair loss, Platelet-Rich Plasma (PRP) therapy has emerged as a non-surgical solution harnessing the body's natural healing mechanisms to stimulate hair growth. This minimally invasive approach offers men a viable option to combat hair thinning and restore confidence.

  3. GYNAECOMASTIA SURGERY Characterized by the presence of excess breast tissue, gynaecomastia surgery aims to redefine chest contours, alleviating emotional distress and fostering a sense of masculinity among male patients.

  4. "BROTOX" Reflecting shifting attitudes towards male grooming, "Brotox" has gained traction as men increasingly turn to botulinum toxin treatments to address facial wrinkles and creases. Notably, men exhibit a unique interest in masseter Botox injections, highlighting a desire to preserve masculine facial features.

  5. TUMMY TUCK (ABDOMINOPLASTY) Offering comprehensive body contouring, tummy tuck procedures remove excess skin and fat from the abdominal region, often complemented by liposuction to achieve harmonious results. This holistic approach underscores the importance of addressing multiple aesthetic concerns simultaneously.


The surge in male engagement with plastic surgery underscores a broader cultural shift towards self-improvement and self-care. By embracing aesthetic enhancements, men are redefining traditional notions of masculinity, prioritizing personal well-being and confidence in an increasingly appearance-conscious society. Always talk to a board-certified plastic surgeon if you are considering these procedures to ensure you are properly informed about the procedures, risks, post-treatment care, and expected outcomes.

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